Email Variables

This documentation will give you the full list of placeholders for the nonconstants of your emails. For example, those nonconstants can be the customer’s name, the product they purchased, their billing address etc..

Globals

• %%global_merchant_logo_url%% – Your Store’s Logo.

Customer

• %%customer_full_name%% – Customer’s Full Name.
• %%customer_firstname%% – Customer’s First Name.
• %%customer_lastname%% – Customer’s Last Name.

Subscription

• %%bc_order%% – The BigCommerce Order Number.
• %%subscription_start_date%% – The Date they purchased the subscription.
• %%subscription_next_delivery%% – Closest upcoming delivery date.
• %%subscription_name%% – The Name of the Subscription product.
• %%subscription_img_url%% – The picture of the Subscription product.
• %%subscription_qty%% – The quantity of the product purchased.
• %%subscription_price%% – The price of the product.
• %%subscription_options%% – All the options that were selected in the product. (Size / Color etc..).
• %%subscription_skip_delivery%% – The date(s) of the chosen skipped delivery(ies).

Billing

• %%billing_card_type%% – Card type of card on file.
• %%billing_card_last4%% – Last 4 digits of card on file.
• %%billing_full_name%% – Full name on billing information.
• %%billing_address%% – Street address on billing information.
• %%billing_city%% – City on billing information.
• %%billing_state%% – State on billing information.
• %%billing_zipcode%% – Zipcode on billing information.
• %%billing_country_iso2%% – Country on billing information.

Shipping

• %%shipping_full_name%% – Full name on shipping information.
• %%shipping_address%% – Street address on shipping information.
• %%shipping_city%% – City on shipping information.
• %%shipping_state%% – State on shipping information.
• %%shipping_zipcode%% – Zipcode on shipping information.
• %%shipping_country_iso2%% – Country on shipping information.

REmail

• %%campaign_title%% – The title line entered in the campaign creator.
• %%campaign_subtitle%% – The subtitle line entered in the campaign creator.
• %%campaign_product_offered%% – The products offered on the campaign’s email.
• %%bc_coupon%% – The coupon code generated (if at all) to the campaign’s email.