Leveling The Playing Field

Since the e-commerce world was introduced in the 1990’s, a clear separation began to form. The separation divided “smaller” merchants from what became “e-commerce giants” who had almost unlimited funds to exploit the new technology to their advantage. During the last 15 years, when “e-commerce platforms” began making online selling a reality for relatively little investment, these platforms have worked to “gain ground” on the giants who had a head start.

The development wealth of those giants (Amazon, Target, eBay, etc.) introduced online customers to features that have set a standard for “regular” online merchants to achieve.  Many e-commerce platforms became stuck… unable to develop and provide the types of features that sophisticated shoppers expected. The rich got richer….

In 2012, Snir Avidan, Visionary, President and Co-Founder of Rebillia was an online merchant who became increasingly frustrated by the limitations inherent in e-commerce platforms that gave the giants an unfair advantage. In 2014, Snir abandoned his online merchant efforts in an effort to even the playing field, change the world, and create tools and systems that addressed his frustrations while serving the needs of online merchants in a better, and more effective way.

Today, Rebillia’s easy integration and superior functionality gives merchants features that customers want combined with diagnostics that merchants need. We support businesses all over the world of all sizes – helping them drive attention, grow continuously, and retain their growing customer base.